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| Photo by Evan Dvorkin on Unsplash |
As the director of Fortune International Realty's Miami Beach Homes Division, seasoned real estate agent Alex Daguer leverages more than 15 years of experience buying and selling properties in the city’s most upscale areas. When working with sellers, Alex Daguer develops an effective marketing plan suited for prestigious and exclusive homes.
Since luxury properties are accessible only to a fraction of homebuyers, real estate agents looking to sell high-end properties must employ specific marketing strategies to ensure their homes attract the right buyers. For example, foreign buyers make up a sizable percentage of luxury property buyers. To reach a worldwide audience, real estate agents must ensure their properties have a strong web presence and leverage high-definition photos and videos to attract overseas buyers.
Agents can also gain free publicity by contacting journalists from high-end media outlets and sharing information about the property. Finally, as the face of their business, real estate agents working in high-end properties must invest in their business to ensure that their website, social media, and marketing materials are professionally done, modern, and updated.
Since luxury properties are accessible only to a fraction of homebuyers, real estate agents looking to sell high-end properties must employ specific marketing strategies to ensure their homes attract the right buyers. For example, foreign buyers make up a sizable percentage of luxury property buyers. To reach a worldwide audience, real estate agents must ensure their properties have a strong web presence and leverage high-definition photos and videos to attract overseas buyers.
Agents can also gain free publicity by contacting journalists from high-end media outlets and sharing information about the property. Finally, as the face of their business, real estate agents working in high-end properties must invest in their business to ensure that their website, social media, and marketing materials are professionally done, modern, and updated.
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