Marketing Strategies for Luxury Properties

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As the director of Fortune International Realty's Miami Beach Homes Division, seasoned real estate agent Alex Daguer leverages more than 15 years of experience buying and selling properties in the city’s most upscale areas. When working with sellers, Alex Daguer develops an effective marketing plan suited for prestigious and exclusive homes.

Since luxury properties are accessible only to a fraction of homebuyers, real estate agents looking to sell high-end properties must employ specific marketing strategies to ensure their homes attract the right buyers. For example, foreign buyers make up a sizable percentage of luxury property buyers. To reach a worldwide audience, real estate agents must ensure their properties have a strong web presence and leverage high-definition photos and videos to attract overseas buyers.

Agents can also gain free publicity by contacting journalists from high-end media outlets and sharing information about the property. Finally, as the face of their business, real estate agents working in high-end properties must invest in their business to ensure that their website, social media, and marketing materials are professionally done, modern, and updated.

Three Things That Boost Customer Service in Real Estate

Shaking hands after successful negotiation
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A top sales agent of residential real estate, Alex Daguer primarily handles luxury real estate sales. At Fortune International Realty in Miami Beach, Florida, Alex Daguer works with a professional real estate team dedicated to superior customer service.

In real estate, excellent customer service is essential for building loyalty and brand awareness. Here are a few ways to boost customer service in real estate:

- Respond quickly. Customers have come to expect fast service in most areas of their lives, and this expectation is no different in real estate. Prospective clients who attempt to contact a real estate professional often move on to another professional if they don’t hear back the same day of their inquiry.

- Anticipate needs. Most real estate professionals address customer issues promptly once those issues are expressed. For this reason, anticipating and responding to unexpressed needs sets professionals apart from their colleagues.

- Share information. The real estate industry is often confusing for customers, so real estate professionals must keep their clients informed and updated throughout the transaction. Sharing information about such things as tax laws and investment properties makes clients feel empowered and involved in the process, which results in positive customer experiences.

Luxury Home Buyers Shift Focus Toward Smaller Mansions

Florida-based real estate agent Alex Daguer leads Fortune International Realty’s Miami Beach Homes Division. In this capacity, he provides a full range of buyer and seller services to clients interested in luxury beach homes in the South Florida area. Known for his familiarity with the area, Alex Daguer actively stays abreast of the local real estate market.

In recent years, Mansion Global has noted that the luxury South Florida real estate market has experienced several changes, including an increase of domestic buyers and the exit of buyers from South America. Another change in the market was noted in quarterly reports from Douglas Elliman and Miller Samuel, a brokerage and appraisal firm, respectively. According to the report, the market saw a decrease in average luxury home prices throughout the Miami area in the second quarter of 2019. This was caused by buyers’ shift toward smaller luxury mansions. 

Compared to the second quarter of 2018, the average luxury home sold in 2019 was 20 percent smaller, while the average condo unit size was roughly 11 percent smaller. Despite this decrease compared to 2018, luxury homes in South Florida were still quite notable in terms of size. On average, mansions were 7,500 square feet, a mere 400 square feet smaller than the prior year, and the price of these homes was more than $8.5 million.

Analysts are unsure if this trend toward smaller mansions and luxury condos will continue among buyers, or if the dip was random. Overall, the South Florida housing market is still relatively healthy, and total sales of all homes and condos in the area are roughly the same as the previous year.

How Virtual Reality Helps Real Estate Agents Sell Homes

For more than 15 years, Alex Daguer has been working in the real estate industry in Florida. A leading real estate marketing and sales agent, he specializes in South Florida homes in his role as a realtor associate at Fortune International Realty. Dedicated to staying abreast of developments in the field, Alex Daguer follows technological advancements in real estate, including the implementation of virtual reality (VR).

Since the advent of VR, it has largely solidified its place as a video game and entertainment device. However, the technology has also been making its way into other sectors such as real estate, thanks to its ability to help real estate agents deliver better services and find more clients.

Perhaps the most practical way VR has been integrated into real estate is to support virtual tours of properties. Rather than having clients visit each and every property they are interested in, real estate agents can set up virtual tours of the properties they are selling instead. These tours are immersive and three-dimensional, thus giving potential buyers the ability to see dozens of locations without leaving their own homes. 

VR technology also helps agents stage empty homes at a more affordable rate. It’s widely acknowledged that buyers struggle to relate to empty homes when looking for a future residence. For this reason, more and more real estate agents are staging their properties to hasten sales. Real staging can be expensive, while virtual staging costs virtually nothing.

Fortune International Realty Provides Comparative Market Analysis

Real estate agent Alex Daguer serves as a realtor associate in Miami Beach, Florida, where he specializes in the impact and application of new technologies for the real estate industry. Since 2010, Alex Daguer has been a top producer for one of South Florida's largest independently owned real estate firms, Fortune International Realty.

Fortune International Realty has grown from a single office in Brickell, Miami to an international firm with 18 locations worldwide. Fortune International Realty currently serves both the residential and commercial real estate markets. Clients within both market segments benefit from the firm’s array of service offerings that include comparative market analysis (CMA). 

Comparative market analysis involves the study of different prices of properties that are sold in the same area. CMA takes into consideration a variety of factors such as neighborhood quality, valuation estimates, schools, and property features, including size and the number of bedrooms and bathrooms. Since real estate prices are a moving target, CMA helps buyers determine a reasonable offer price to purchase a property.

Three Tips to Sell Your Home Faster

A top producer with Fortune International Realty in Miami Beach, Florida, Alex Daguer and his team has achieved real estate sales in excess of $1 billion since 2010. In his capacity, Alex Daguer leverages 15 years of residential real estate sales and marketing experience to serve his clients.

Beyond partnering with a qualified sales agent, homeowners can perform these three tasks to improve the sales turnaround of their houses:

1. Price it lower than market value. Listing your home for less than you want can seem counterintuitive, but it can attract an array of buyers and multiple bids. Should bidding become competitive between buyers, they may even submit bids that are higher than the price you originally wanted.

2. List it in spring or summer. While it isn't impossible to sell a home in the winter, most buyers look for new homes during the spring. If possible, wait until at least towards the end of February, when there is higher demand, before listing your home.

3. Use a professional photographer. Because online photos usually provide prospective buyers with their first glance of your home, it's crucial that those photos are taken by a professional who knows how to highlight your home's best features and make it appear warm and inviting. Shooting photos during a sunny day is an important consideration, especially if the home receives plenty of natural light.