Monday, June 17, 2019

How Virtual Reality Helps Real Estate Agents Sell Homes


For more than 15 years, Alex Daguer has been working in the real estate industry in Florida. A leading real estate marketing and sales agent, he specializes in South Florida homes in his role as a realtor associate at Fortune International Realty. Dedicated to staying abreast of developments in the field, Alex Daguer follows technological advancements in real estate, including the implementation of virtual reality (VR).

Since the advent of VR, it has largely solidified its place as a video game and entertainment device. However, the technology has also been making its way into other sectors such as real estate, thanks to its ability to help real estate agents deliver better services and find more clients.

Perhaps the most practical way VR has been integrated into real estate is to support virtual tours of properties. Rather than having clients visit each and every property they are interested in, real estate agents can set up virtual tours of the properties they are selling instead. These tours are immersive and three-dimensional, thus giving potential buyers the ability to see dozens of locations without leaving their own homes. 

VR technology also helps agents stage empty homes at a more affordable rate. It’s widely acknowledged that buyers struggle to relate to empty homes when looking for a future residence. For this reason, more and more real estate agents are staging their properties to hasten sales. Real staging can be expensive, while virtual staging costs virtually nothing.